Locarno Film Festival
On-demand solution for visitors
Every year, the Locarno Film Festival (LFF) manually arranges numerous transfers for its visitors. During a meeting to finalize the details of the contract renewal, the option of on-demand transport was presented. This piqued the interest of the festival organizers, who recognized its potential as a mobility solution for event visitors. We were then asked if we could find a solution to automate travel management.
Anchor Navigation
Initial situation
-
The Locarno Film Festival needs to guarantee effective and efficient mobility for its visitors and the various delegations.
-
Mobility is assured thanks to a fleet of cars provided by one of the event’s sponsors. The challenge is to manage the requests from the various visitors and delegations.
-
To ensure guests’ peace of mind, the reservation system cannot include ride-pooling.
-
The solution must be cost-effective and facilitate mobility staff’s work within the Locarno Film Festival.
-
The delegations attending the Locarno Film Festival need to be picked up from different locations (hotels, restaurants, etc.), which poses a challenge for the reservation system.
Objectives
- To offer a simple and cost-effective solution for managing mobility within the Locarno Film Festival
- To ensure interaction between stewards and drivers for the benefit of guests and delegations
- To develop a pilot project and business model for increasing services in other regions in Ticino and Switzerland
Results
- Journeys: 690
- Passengers: an estimated 2,500 passengers were transported during the 10-day event. As the app is designed for individual end users rather than reservation via an intermediary, and because we decided not to offer ride-pooling, we had to limit the number of passengers per vehicle that could be reserved by each individual user.
- Reservations: 1,097
- Cancellations: 407
- Requests: 1,746
- No offer: 107
- No reservation: 542
Duration of the project
The project ran from 7 to 17 August 2024, in conjunction with the Locarno Film Festival.
The service was available from 8 a.m. to 2 a.m., and 13 vehicles were used.
Reactions
The directors of the Locarno Film Festival were happy with the solution and confirmed their plans to continue the partnership in 2025.
Rich Content Section
Development
A business plan has been created to extend the product to other similar events.
